The storefront is the easy half. The plumbing is the work.
Shopify and e-commerce builds where the product architecture, payments, tax, shipping, and inventory are all settled before launch. Client editable throughout, mobile first by default.
Problem
shapes.
Your current store looks fine but conversion is low on mobile.
Product, stock, or order data does not match between systems.
Your team needs a developer to change a banner or a landing page.
You are moving from a marketplace to your own storefront.
Tax and shipping rules have become a source of support tickets.
You need a storefront that shares a design system with the main website.
What the
work covers.
Commerce that survives contact with operations
A storefront is the easy half. The difficulty starts when an order has to be picked, a refund has to reconcile, stock has to update across two channels, and a customer emails at 9pm asking where their parcel is. We build the front of the shop and the plumbing behind it, so the numbers in your dashboard match the numbers in your bank account.
Shopify where it earns its place
Shopify handles payments, tax, fraud, and PCI compliance better than anything we would build ourselves, so for most stores it is the right foundation. We work with themes and Liquid, custom sections your merchandising team can edit without a developer, apps where they are genuinely needed, and the Shopify APIs when the storefront alone is not enough.
Headless when the surface has to be yours
Some brands need a front end Shopify cannot express: a heavily editorial homepage, a configurator, a storefront that shares a design system with the rest of the site. In those cases we build the front end separately against the Storefront API, keeping Shopify as the commerce engine. This is more work, so we only recommend it when the requirement is real.
Payments, tax, and shipping that match reality
Gateway setup, refunds and partial refunds, tax rules for the regions you actually sell into, shipping rates that are not a guess, and the edge cases that generate most support tickets: address corrections, failed payments, discount stacking. Tested with real transactions before launch, not only in test mode.
Product and collection architecture
Variants, bundles, metafields, collections, and filters chosen so the catalogue stays manageable at five thousand products rather than only at fifty. Merchandising rules set up so the team can promote without engineering support.
Mobile and speed before anything else
Most retail traffic is a phone on a mobile connection, so the storefront is designed there first and the desktop layout follows. Images are served in modern formats at the right size, third party scripts are audited rather than accumulated, and Core Web Vitals are measured on the built site rather than assumed.
What you
receive.
Storefront or theme build, designed for mobile first
Client editable sections so content changes need no developer
Product, variant, and collection architecture for the real catalogue size
Payment gateway setup, testing, and refund flow
Tax and shipping configuration for your selling regions
Inventory and accounting sync where required
Custom app or integration work where off the shelf does not fit
Analytics and conversion tracking wired to actual events
Performance pass measured on the deployed site
Handover documentation for your team
Asked before
engagement.
Shopify or a custom build?
Shopify for almost every store, because payments, tax, and hosting are solved problems and rebuilding them is a poor use of budget. We recommend a custom commerce build only when the business logic is genuinely unusual, such as a configurator, a subscription model the apps cannot express, or a B2B pricing structure that needs its own rules engine.
Do you build headless storefronts?
Yes, using the Storefront API with a separately built front end. It suits brands that need the storefront to share a design system with the rest of the site, or where the theme layer cannot produce the interaction they need. It costs more and adds maintenance, so we will tell you when it is not worth it.
Can you migrate an existing store?
Yes. Products, variants, customers, orders, and URL structure are mapped and migrated with redirects planned in advance so search rankings survive the move. We test the migration on a staging store first.
Will my team be able to edit the store without help?
That is a requirement, not an extra. Sections and blocks are set up so your team can change copy, images, banners, and homepage composition themselves, with sensible mobile behaviour built into each section rather than bolted on.
Can you integrate with our ERP or warehouse?
Yes. Inventory, order, and fulfilment sync is common work for us. Where an integration app exists and is reliable we use it; where it does not, we build the sync with retry handling and reconciliation so a failed call does not silently lose an order.
Get a working prototype
before you commit budget.
Send us what you are trying to build. We will come back with a scoped technical sheet, a written proposal with every cost stated up front, and a free prototype of the core workflow so you can evaluate real software rather than a sales deck.