We build softwarethat businessesrun on.

Custom web applications, mobile apps, commerce, and brand sites for organisations that need systems to hold up under real load. A free working prototype before you commit any budget.

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7Years Engineering
40+Systems Delivered
FreePrototype First
Custom software dashboard built by Simply Plugged
Custom Software◆Web Applications◆iOS◆Android◆Flutter◆React Native◆SaaS Platforms◆Shopify Stores◆API Development◆System Integration◆Cloud Infrastructure◆DevOps◆Security Engineering◆Internal Tools◆Commerce Systems◆Long Term Support◆Custom Software◆Web Applications◆iOS◆Android◆Flutter◆React Native◆SaaS Platforms◆Shopify Stores◆API Development◆System Integration◆Cloud Infrastructure◆DevOps◆Security Engineering◆Internal Tools◆Commerce Systems◆Long Term Support◆
What We Build

Software, engineered
end to end.

Custom software and mobile applications are the core of the work. Commerce, integration, and brand sites run on the same discipline.

Custom SoftwareOur core discipline

Custom Software

Software built around your operating model rather than a template you reshape to fit it. Roles, approvals, reporting, and the business rules that make you different from the next company.

  • Next.js and Node.js
  • Relational data model
  • You own the repository
Mobile ApplicationsiOS and Android

Mobile Applications

Flutter for the application, Node. js behind it. One codebase, two stores, released together and connected to the same data your web platform uses.

  • Flutter and Node.js
  • Offline capable
  • Store submission handled

Shopify and E-Commerce

Storefront, payments, tax, shipping, and inventory wired so the operational side keeps up with the sales side.

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APIs and Integration

REST and GraphQL contracts, webhooks, and queues that keep your CRM, accounts, and warehouse telling the same story.

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Brand Websites

The studio front door. Fast on a phone, editable by your team, built to earn trust before the first call.

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All Software ServicesBy Industry
Technology

Chosen for the job,
not for the trend.

If you have an existing stack or a house standard, we work in it. No lock in, no vendor dependency.

Frontend
  • ReactReact
  • Next.jsNext.js
  • TypeScriptTypeScript
  • AstroAstro
  • TailwindTailwind
Backend
  • Node.jsNode.js
  • GraphQLGraphQL
  • PythonPython
  • GoGo
Mobile
  • FlutterFlutter
  • SwiftSwift
  • KotlinKotlin
  • AndroidAndroid
Data
  • PostgreSQLPostgreSQL
  • MongoDBMongoDB
  • RedisRedis
  • SupabaseSupabase
Platform
  • CloudflareCloudflare
  • DockerDocker
  • VercelVercel
  • CI / CDCI / CD
Content
  • SanitySanity
  • StrapiStrapi
  • ShopifyShopify
  • StripeStripe
How We Work

Proof before payment.
Every time.

Most software spend does not fail on the code. It fails on scoping, communication, and costs that surface after work is underway. Each stage below removes one of those risks.

01

Free prototype

We build the core workflow of your system and put it in front of you, running, at no cost. Real interface, real data structure. Not a mockup in a slide.

02

Technical sheet and proposal

Scope, architecture, stack decisions, timeline, and the complete cost breakdown. Everything that will be billed is in that document.

03

Build in cycles

Short iterations on a working staging environment you can access throughout. Progress visible in the product, not in a status report.

04

Quality gates

Functional, performance, and security testing before anything reaches production. Access control verified at the data layer.

05

Launch and handover

Deployment, monitoring, architecture documentation, and a handover session. Repositories and accounts already in your ownership.

06

Long term support

Named engineering lead, defined response times, continued development as your business changes. No lock in.

Read the full process
Industries

Sector knowledge,
not guesswork.

All industries
Banking and Finance

Banking and Finance

Payments, onboarding, and risk tooling that answers to auditors.

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Healthcare

Healthcare

Clinical workflows and records handled to regulator standard.

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Logistics

Logistics

Tracking, routing, and warehouse systems that stay in step.

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Education

Education

Learning and assessment platforms built around how people study.

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Retail and Commerce

Retail and Commerce

Storefronts and inventory wired to move revenue, not clicks.

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Real Estate

Real Estate

Portals and operations software built around how property moves.

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Selected Work

What We've
Shipped.

peacocksandpartridges.com
Peacocks & Partridges

Luxury Nature Retreat

Luxury Retreat · Booking System

hanumanprivatejets.com
Hanuman Jets

Private Jet Charter

Private Aviation · Fleet Management

hpinsurance.co.nz
Hamer Pinnington

Insurance Brand

Insurance · Policy Management

organicpetals.in
Organic Petals

Organic Wellness Brand

Organic Wellness · Online Store

For Agencies

You win the client.
We build the software.

A white-label engineering partner for agencies that sell software they cannot build in house. Under your brand, with NDA on every engagement.

Agency PartnershipStart a ProjectTalk to Us
Common Questions

Before you
commit.

The questions decision makers ask us before an engagement begins.

Ask something else

What does the free prototype actually include?

**A working build of the core workflow of your system**, running in front of you. Real interface and real data structure, **not a clickable mockup**. Enough that you can judge whether we understand your problem before any development budget is committed. If the direction is wrong, you have lost nothing and you owe nothing.

What is in the technical sheet and proposal?

Scope item by item, the architecture and data model, the stack we recommend and why, the milestone timeline, assumptions and exclusions, the complete cost breakdown, and post launch support terms. **Everything that will be billed appears in that document.**

Are there hidden charges?

No. The proposal states **the complete cost**: build, integration, testing, deployment, and handover. **There is no discovery fee, no unstated retainer, and no line item that appears after signing.** If scope genuinely changes, it is priced in writing and approved by you first.

Who owns the code and the data?

**You do, from day one.** Repositories are created in your organisation, cloud accounts under your billing, and intellectual property transfers on payment. **We do not build platforms that only we can operate.**

How long does a project take?

Focused internal tools often ship in four to eight weeks. Applications with multiple user roles, integrations, and reporting typically run two to four months. You get a **milestone timeline** rather than a single delivery date, so progress is visible throughout.

Do you work with our existing team or codebase?

Yes to both. We audit what exists, document what is salvageable, and tell you honestly whether **extending or rebuilding** is the better path. Several clients use us as the senior layer alongside an internal team.

How do you handle security?

**Access control is enforced at the data layer** rather than only in the interface, **secrets live in a managed store** rather than the repository, dependencies are scanned and patched on a schedule, and backups are tested rather than assumed. **Security is decided at architecture time**, not patched in afterwards.

What happens after launch?

**A named engineering lead**, defined response times by severity, scheduled dependency and security updates, and continued feature development as your business changes. If you later take engineering in house, **the documentation makes that handover straightforward**.